Customer Effort Score (CES) Survey Template
Improve your customer experience and increase retention by calculating the CES score with Visme surveys.
- Get comprehensive, data-driven insights from your market research and identify preferences of your audience
- Gather detailed feedback on your products or services for your marketing teams
- Improve Email Form Performance
Build a flexible, mobile-optimized survey with no coding and empower your marketing teams, gathering customer replies with animated Visme forms. Track real-time data in the Visme dashboard and get valuable insights for your business, new product, or services.
Highly Rated on G2 and Capterra
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Customer Effort Score (CES) Survey FAQs
Ask you customers whether your company makes it easy for them to access it and solve their problems. Upon receiving your answers via the online customer effort score (CES) survey, simply take the percentage of customers who agree that their interaction was easy, and deduct the percentage of customers who strongly disagree with that. For example, if 60 customers out of 100 rated you 7, 8, or 10 on the 10-point scale, your CES would be 60.
Calculated from the results of your CES survey, a good customer effort score would be 5 or 6 within a classic 7-point scale. However, you can use other criteria and scales with different average effort needed for customers to get various services or assistance from your employees.
Create Impactful Survey Forms with Visme Forms
Step 1
Choose a template
Select a survey template suitable for your campaign, depending on your team’s goals. Our library of templates offers a great choice of bright, varied templates that would fit both startups and enterprises.
Step 2
Select your style
Choose a style that would look the best with your logo and branded design, and customize it according to your required parameters. Change the background, fonts, footer and headline colors, and add animated 3D characters or legal consent fields.
Step 3
Test your form
Make sure the design of your form is accessible and all fonts are clearly readable both for the desktop and mobile versions. Check contrast and background colors so that the content of your form could be easily perceived. Fill in the form as a part of your test session, and share with your team for internal checkup before the final rollout.
Step 4
Integrate your form to the campaign
Decide where you want to use your survey and define your desired audience clusters. After customizing your form for various audiences, generate HTML code for your website or share a direct form URL in your marketing content or sales promotions. Set your form live and generate your form HTML to place on your website. You can also choose to publish your form with a link or use a QR code to direct people to your form.
Step 5
Track Form Performance
Analyze and monitor all replies to your survey form directly within the Visme dashboard without the need to code. Utilize available integrations to connect your form to the other platform, CRM, or another marketing or sales tool for smooth collaboration of your team.
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