Concept Testing Survey Template
Explore your concepts, determine early issues, and learn how your customers feel about your new ideas.
- Get comprehensive, data-driven insights from your market research and identify preferences of your audience
- Gather detailed feedback on your products or services for your marketing teams
- Improve Email Form Performance
Build a flexible, mobile-optimized survey with no coding and empower your marketing teams, gathering customer replies with animated Visme forms. Track real-time data in the Visme dashboard and get valuable insights for your business, new product, or services.
Highly Rated on G2 and Capterra
Integrate your Concept Testing Survey with Other Platforms
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Concept Testing Survey FAQs
A concept testing survey is a quick and easy-to-use questionnaire about the product or app concept that is designed to estimate the opportunities for its development. It can help you get specific insights for the project plan that is crucial for the success of your business. Being the essential part of the primary focus group research, online concept testing surveys have the advantage of gathering data directly from the source - your target audience.
Some typical questions to ask in your UX concept testing survey include inquiring whether your users like or dislike the product, what they like specifically, and what other products does your concept remind them of. As an optional part of your online UX concept testing survey, you can include open questions requesting the opinion of users on improving the product or certain parts of its functionality. On top of it, add questions on the exact features of capabilities that are the most or the least important to the users.
Create Impactful Survey Forms with Visme Forms
Step 1
Choose a template
Select a survey template suitable for your campaign, depending on your team’s goals. Our library of templates offers a great choice of bright, varied templates that would fit both startups and enterprises.
Step 2
Select your style
Choose a style that would look the best with your logo and branded design, and customize it according to your required parameters. Change the background, fonts, footer and headline colors, and add animated 3D characters or legal consent fields.
Step 3
Test your form
Make sure the design of your form is accessible and all fonts are clearly readable both for the desktop and mobile versions. Check contrast and background colors so that the content of your form could be easily perceived. Fill in the form as a part of your test session, and share with your team for internal checkup before the final rollout.
Step 4
Integrate your form to the campaign
Decide where you want to use your survey and define your desired audience clusters. After customizing your form for various audiences, generate HTML code for your website or share a direct form URL in your marketing content or sales promotions. Set your form live and generate your form HTML to place on your website. You can also choose to publish your form with a link or use a QR code to direct people to your form.
Step 5
Track Form Performance
Analyze and monitor all replies to your survey form directly within the Visme dashboard without the need to code. Utilize available integrations to connect your form to the other platform, CRM, or another marketing or sales tool for smooth collaboration of your team.
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