Improve Your Market Position with
the Perceptual Map Maker
It’s free to sign up and easy to use.
Choose a Visme map template that suits your market analysis and customize it for your needs.
Customize your perceptual map with Visme's design tools to reflect your branding and market research insights.
Collaborate in real-time with your team on the perceptual map, enhancing strategic discussions and alignment.
Upgrade to download your perceptual map as a PNG, JPG or PDF, or share it online for instant review and collaboration.
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Easy to Use
Made For You Templates
Get started on mapping your market landscape with Visme's customizable templates. Choose the ideal template, input your data and start analyzing. Perfect for plotting competitors or products, our user-friendly templates turn complex insights into clear visual representations.
Perceptual Map Features
Intuitive Drag-and-Drop Interface
Starting your market visualization is simple with Visme’s Perceptual Map Maker. Simply drag data points to their positions, adjust scales and apply design elements for clarity. This simplicity is ideal for both non-designers and professionals, ensuring a smooth and efficient perceptual mapping process.
Customization at Your Fingertips
Transform the perceptual map to represent your insights. Choose from various colors, fonts and design details that match your branding or highlight critical market data. Use icons, illustrations and other graphics to convey complex information, tailoring the map to your unique analytical perspective.
Effortless Collaboration for Strategic Alignment
Collaboration is key in market analysis. Visme’s collaborative features let you comment on specific map elements, assign a project or slides for team input and manage editing rights to ensure cohesive and comprehensive market assessments. This helps create a collaborative environment, which results in more insightful and aligned market strategies.
More Great Features of the Perceptual Map Maker
Drag-and-Drop Interface
Position products and features on your perceptual map with our drag-and-drop interface; no prior experience is necessary.
Customizable Templates
Choose from various templates to perfectly suit your market analysis or branding project.
Color Schemes
Easily apply different colors to distinguish between competitors, market segments or product features at a glance.
Rich Design Assets
Enhance your perceptual map with a vast library of icons, illustrations and animated graphics for clear visualization.
Real Team Collaboration
Collaborate with colleagues in real-time on your perceptual map, making teamwork seamless and efficient.
Brand Integration
Use Visme's Brand Wizard to apply your brand colors, fonts and logos just by entering your website URL.
Interactive Elements
Add interactive buttons, tooltips or hover effects to lend dynamic detail to your perceptual map illustrations.
Share and Embed
Share your perceptual map on social media platforms or embed it into your website for wider viewing.
Data Visualization Tools
Incorporate data widgets to enrich your maps, making complex information understandable.
Revision Tracking
Keep track of changes and revert to earlier versions if needed, preserving your work's history for better decision-making.
Engagement Analytics
Understand how your audience interacts with your perceptual maps through analytics like views, average time spent, visitor’s IP and more.
Versatile Object List
Easily organize and categorize elements on your perceptual map, keeping your workspace orderly and efficient.
Learn More
What is a Perceptual Map?
A perceptual map is a helpful visual tool to compare customer perceptions and preferences of various products or services. It positions different offerings on a graph based on attributes like quality or price, showing the competitive landscape and consumer opinions.
Perceptual maps are essential for marketers who want to analyze brand positions or identify market gaps. They help to translate complex market data into accessible insights, which in turn facilitate strategic decision-making. Creating a perceptual map allows you to visualize strategies to stand out in the market and reach your target audience.
Simplify Market Positioning Analysis with Visme's Perceptual Map Maker
Visme's Perceptual Map Maker helps you turn complicated market data into easy-to-understand visual comparisons. This tool allows you to compare your products or services against your competitors based on important consumer perceptions and preferences. You can customize colors, symbols and labels to make your perceptual maps informative and visually appealing.
Everything you need + more
More Than Just a Perceptual Map
Make it engaging
Interactivity
Create interactive reports with popup and rollover effects that allow your viewer to interact with your design to learn more information.
Visualize your data
Charts & Graphs
Showcase sales, marketing, website data and more in your reports with Visme’s easy-to-use charts, graphs and other data visualization tools.
Beautify your content
Video & Animation
Choose from over a million stock photos, icons, illustrations, characters, lines, shapes and more to create a completely unique report.
How it works
How to Create a Perceptual Map in 5 Easy Steps
Crafting a perceptual map with Visme is straightforward and intuitive. It is ideal for understanding market positions and making strategic decisions. Whether you start from scratch or use a pre-designed template, you're set to visualize market competition in just a few steps.
Here's your quick guide to creating a perceptual map in Visme:
- Log into your Visme account and select “Create New” from your dashboard to begin a new project.
- Type in “Map” in the search bar and explore the range of templates available.
- Choose a template that fits your objectives and start customizing it by adding your data and insights.
- Tailor your perceptual map with specific colors, fonts and icons to align with your style or company’s brand identity.
- Upgrade to download your perceptual map in formats like PDF, JPG and PNG, share it effortlessly using a link, or embed it onto your website.
Quick tips
Improve Your Market Positioning
with Visme's Perceptual Map Maker
Leverage pre-designed templates to jumpstart your perceptual mapping process and save time.
Ensure every product on your perceptual map is marked for quick identification by viewers.
Use Visme's drag-and-drop features to quickly reposition products on the map as their market status evolves.
Connect product positions with detailed notes, links to research or external data for a richer analysis tool.
Position your products precisely with coordinates indicating market perceptions such as "Innovative" or "Niche."
Embed your Visme perceptual map in presentations to communicate strategic market insights.
Use Visme's alignment tools to ensure your map elements are evenly distributed for a balanced analysis.
Enhance clarity by customizing font sizes and styles for different elements, making your map accessible to all audiences.
Frequently Asked Questions (FAQs)
Perceptual maps offer several marketing advantages:
- Understand customer mindset: See how your brand is perceived versus the competition.
- Identify market gaps: Find underserved niche segments or opportunities for differentiation.
- Guide marketing strategy: Target campaigns and messaging based on your market position.
- Make data-driven decisions: Ground your strategies in factual customer insights.
Yes! Visme offers a free plan that lets you create basic perceptual maps. Paid plans provide additional features, templates, and advanced customization and download options.
Not at all! Visme offers a Perceptual Map Maker with a drag-and-drop interface and pre-designed templates. This means you can create professional-looking maps without any graphic design expertise.
Here are a few tips:
- Choose relevant attributes: What factors matter most to your customers? (price, quality, features, etc.)
- Gather accurate data: Use surveys or market research for reliable insights.
- Keep it visual: Use colors, shapes and clear labels for easy understanding.
- Update regularly: Market positions and perceptions can shift over time.
There are several resources, for example:
- Visme's Template Library: Explore our selection of pre-designed templates for inspiration.
- Marketing Blogs & Websites: Many offer examples and explain their use.
- Simple web search: A web search like "perceptual map examples can yield useful results.
While the terms are sometimes used interchangeably, there's a key difference between perceptual maps and positioning maps. A perceptual map reflects how customers perceive different brands or products within a market. On the other hand, a positioning map charts where you want your brand to be positioned in the minds of your target customers.
Perceptual maps can help you:
- See your current product's position: Evaluate if it aligns with your intended brand image.
- Find gaps to fill: Identify product features or attributes with underserved demand.
- Reposition if needed: Adjust pricing, messaging, or the product to match your goals.
