How to Build a Powerful Brand Visual Identity in 10 Steps
Build Your Brand Story, Don’t Play “Brand Police”, and Help Your Colleagues Become Brand Advocates!
Brand is so much more than a logo. In developing a brand and a visual identity for an organization, you are responsible for the narrative and story of why the brand exists and the purpose behind it. By walking intentionally through this Brand Guide’s steps, you will be able to much more effectively plan out a brand that not only looks aesthetically pleasing, but also speaks to the greater purpose of the company as a whole.
In this step-by-step Brand Guide, you'll learn: